If you want to know why...you can just look over to the side and see the picture!
Lauren (the blonde) seemed to go in for a kiss, something that we saw Derrick Chisora do against Vitali Klitschko.
Instead of getting annoyed or moving away Hammer seemed to erm, er....how do we say this...enjoy it?
It's fair to say that if anything is going to catch the public's attention for female boxing, two attractive, bikini clad ladies kissing may just do it!